Whether you exist on paper or not, if you exist on social media, you are real. Such is today’s world. So, if you have a business that relies on foot traffic and physical walk-ins, how do you work towards that digitally? Well, that’s the million-dollar question and we’ve decided to answer it for you. Yeah, get that notepad and start taking your notes. 

If your business needs local customers to thrive, Google My Business (GMB) and local SEO are tools that you absolutely need in your kit. These don’t just change the game but put you in a whole other league. Let’s take a look at what they can do for your business.

What is GMB?

Before we dive into the technical jargon, let’s put it in layman’s terms. You know when you google a grocery store or a nearby restaurant, all their information from name to website pops up in one place? That’s a GMB profile. GMB is a free tool by Google which allows you to create and manage a page for your business. This will include all possible information about your business, from phone numbers and working hours to customer reviews, photos and details of your products/services. 

Why does your business need GMB? 

Here are some key benefits of maintaining a GMB profile for your business:

• A well-optimised GMB profile helps you appear in local searches and Google Maps.
• More than just appearing in searches, the algorithm prioritises optimised profiles. This will help you beat your competitors in searches. 
• Potential customers have everything they need to know about your business just a click away. This ensures increased engagement.
• You end up looking more credible with your customers’ Google reviews which in turn influences buying behaviour. Let’s be honest, have you ever bought anything without looking at the reviews? Yeah, we didn’t think so.
• Not to mention the real time insights you get into how customers interact with your business’s page digitally. For example, knowing the ratio of people pressing the call button to people opening the map to your place can be a huge help in how you position yourself in the market.

An Introduction To Local SEO

Local SEO, unlike traditional SEO, is a strategy that helps businesses make themselves visible digitally but locally. Kinda negates the whole idea of going digital, you might think. But you couldn’t be more wrong. Alright, we’ll stop with the dramatics. Best Local SEO agency in chennai is for people in your locality to be able to discover you because, as any good marketing course will tell you, they are your first circle of customers next to your kith and kin. The goal here is to connect your business with people who are actively looking for products/services that you sell. Since this is more location-based, you also have a higher chance of making a sale because the consumer mentality is very different in person vs online. 

What Exactly Is Local SEO?

That was on what local SEO can do for your business, but what exactly constitutes it? Let’s take a look:

• Local SEO includes many aspects, one of which is GMB. The very first step to optimising your Google My Business profile is to keep all of the information updated. Verify that your working hours, phone number, website, etc. are all accurate. If you have a list of products/services you offer, like a menu, ensure it is updated.
• NAP consistency: Your Name, Address and Phone number have to remain consistent across all channels. An extra space in the name or an alternate phone number as the primary one on your website are strictly bad for your business.
• It is helpful to encourage or even incentivize customers to leave a review on your GMB page about their experience.
• Listing your business in local directories will greatly improve visibility for your business.
• Lastly, make sure your website has a functional mobile view since most local searches are made on mobile devices.

How GMB And Local SEO Work Together:

GMB and Best local SEO Agency go hand in hand. We’ve already discussed why each is important for your business. Together, they form a powerful combination that brings unbeatable local visibility and increases footfall to your physical location.

Conclusion

For business owners, investing in a good GMB profile and local SEO should be a no-brainer. These tools not only help customers find but also trust your business. This will lead to increased sales and long-term growth in the age of sought-after virality.

If you have a business and you’re looking for someone who can help you optimise your GMB profile and implement top-notch local SEO, The Best SEO Company strategy you’re in the right place. We’ve helped 50+ brands find their footing in their locality with consistent, high-quality leads. Contact us today to get started on your journey to unstoppable growth.

If you’re looking for expert advice or need help with digital marketing, you can turn to Creative Studio—The Best Seo Agency In Chennai. We’re here to guide you every step of the way!

Contact Us:

Send us an email at
hello@thecreativestudios.in

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